Emotional triggers cause you to spend money. Maggie McGrath at Forbes made a list of the most common ones.
- Alcohol or hunger can lower inhibitions and cause people to buy and regret it later.
- Emotional turmoil causes people to spend in an effort to gain control and feel happy. But the short-term gratification won’t last long.
- Loneliness leads to purchases that temporarily medicate. But a Journal of Consumer Research paper says there’s a “loneliness loop” in which materialism and loneliness create a self-reinforcing cycle.